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REDDIT

Retail Euphoria Turns Six-Week Fund Into Record-Busting AI Trade

T
May 16, 2026 · 20:27

>Brian Emes manages a retail store in Lethbridge, Alberta, a small city on the Canadian prairie about a two-hour drive from the US border. On the morning of May 11, before opening the shop, the 43-year-old launched his brokerage app and bought 55 shares of an exchange-traded fund \[DRAM\] that hadn’t existed until early April.

That's the type of article I used to read months before the dotcom bubble deflated.

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