So.... GoPro, once one of Americas favorite brands, released their most exciting camera ever a couple weeks ago (the Mission 1 lineup). The stock has been an absolute POS over the last decade, primarily due to lack of innovation, competition (phones, DJI, insta360), and the limited action camera TAM. Perhaps the biggest thing gopro has always had going for it is the image quality of the cameras. It's the best in the action camera segment, and although subtle to the untrained eye, this actually matters in professional filmmaking. People use gopros 99% of the time in the pro world when an action camera is required (vs competitors). Now the game changer and reason to be so excited here is that the Mission 1 pro ILS camera (1 of the 3 new cameras announced) allows you to use an interchangable lens. This is HUGE because filmmakers will be able to use their tiny GoPro cameras in an entirely new way, achieving the look of a much larger and more expensive camera setup. It's an entirely new market for GoPro, one they are effectively creating. Every production company, every independent filmmaker who takes their craft seriously, every kid with a bit of fomo, with an FPV drone, with any creative vision is going to be buying MULTIPLE of these cameras. It's going to be a massive hit. So yeah, the brand will be revived, excitement will turbo moon, and the companies stock will rip. It's already up quite a bit since the Iran war lows one month ago (literally one of the best performers in the entire market), which is just validating the thesis even more. Price target $30. I'll be buying more. GL
