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Zalando - European marketplace for Fashion & Lifestyle, super undervalued?

S
Apr 28, 2026 · 07:46

Any opinions about Zalando? It sits at 21.75€ currently and a 5 billion valuation.

Im working in that field of business and Zalando is the major player in Europe for every Fashion, Lifestyle and Sports Brand. They invest a lot into AI and Logistics, it is my believe that:

\-they will ramp up the margin radically with AI and robotics
\-many brands wont see another way than using their logistic services

\-will have more and more access to the consumer as less and less consumers buy offline or ecom

\-many offline retailers (especially in Germany, Switzerland etc.) will continue to bankrupt as things move towards online

\-AI agents will decide the most convenient way to buy products and thats either Amazon or Zalando for that segment.


I think this is a 500-700% candidate until 2030, would love to hear other opinions.


PS: Temu and Shein are no competition as Brands strongly mistrust them and they plan in the low price field, Zalando is more Lifestyle, well known brands and more and more premium.