Link to source -[ Reddit](https://www.reddit.com/r/IndianStockMarket/comments/1sroyqr/is_the_adfree_era_of_whatsapp_coming_to_an_end/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button)
Just saw a post on Twitter spotting this, and it looks like Meta is finally making their move to fully monetize WhatsApp. They grabbed screenshots of video ads showing up directly in the Status/Updates tab feed (you can see them above).
On top of this, there are reports that Meta is simultaneously beta-testing a paid "WhatsApp Plus" subscription. It reportedly costs around $2.99/mo and unlocks custom themes, exclusive UI colors, and advanced inbox features like pinning up to 20 chats.
For an app that built its massive user base on the original promise of "No Ads, No Games, No Gimmicks," this feels like a huge pivot.
What do you guys think?
Would you ever actually pay a monthly sub for a premium WhatsApp? Or is this the kind of move that pushes people to other apps?