Posts  / CELH  / #POST-222818
REDDIT

Qualitative thoughts on CELH v Costco. Love to hear your thoughts?

K
Mar 25, 2026 · 10:56

The way I think of this, it is ofcourse bad that Celsius loses costco shelves. Currently 11% of sale source is Costco. But what's the magnitude?

The one encouraging thing is seeing Costco choosing to copy Celsius out of all new energy drinks. Celsius must be doing something right. And this right is still being done at 79% of sale sources.

Then if you look at numbers 11% or so from Costco might disappear. Drop to 4-5%? Bad yes but not with growth at 79% of sale sources. This growth is already being seen.