Shares of digital advertising platform The Trade Desk (NASDAQ:TTD) fell 6.7% in the afternoon session after reports revealed French advertising company Publicis told clients to avoid the platform following a failed third-party audit.
The audit alleged that The Trade Desk improperly applied fees to tools clients were automatically opted into without authorization and failed to prove that media costs were invoiced without hidden markups. According to sources, The Trade Desk denied the findings, claiming the auditor requested data that would violate confidentiality agreements.
https://stockstory.org/us/stocks/nasdaq/ttd/news/why-up-down/why-the-trade-desk-ttd-stock-is-nosediving
This will be an interesting development to see if there is fire where the smoke started. Is this puts or a great opportunity to pile in long on a what was perceived to be a fantastic cloud offering company?
Putting this here because WSB decided to remove the post. This is purely bringing a conversation to the forefront, not slandering a company.