Bumble shares surge 40% as investors swipe right on AI-powered reboot

[https://finance.yahoo.com/news/bumble-shares-rally-earnings-beat-102036107.html](https://finance.yahoo.com/news/bumble-shares-rally-earnings-beat-102036107.html)

"March 12 (Reuters) - Bumble shares jumped more than 40% in early trading on Thursday after the company posted upbeat fourth-quarter revenue ‌and unveiled an AI‑driven overhaul of its apps to lure back younger ‌users.

The rebound comes after years of losses and battered investor confidence, with the stock losing half of ​its value last year as growth in the online dating market slowed amid stiff competition.

CEO Whitney Wolfe Herd is betting that a revamped product could reinvigorate growth and appeal to younger users who complain of swiping fatigue.

The company is preparing to launch ‌Bumble 2.0 that uses artificial ⁠intelligence to enhance quick photo swipes with a scrollable profile of short chapters that outline a user's interests, lifestyle and personality. ⁠Herd also said that Bumble could experiment with a "no‑swipe" experience in some markets."