Do people realise the talking heads / commentators in cnbc are all talking up their own book and can’t be trusted?

I’m fascinated by the talking heads continuing to talk up the stock market in a year where:

\- we have mid term uncertainty

\- huge job losses which are only just getting started

\- now a hugely inflationary war in the Middle East

My theory is they are quietly exiting in the background at which point they built their shorts up and then suddenly pop up on CNBC with their bearish positions