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REDDIT

What's not to like abt match group

K
Feb 22, 2026 · 03:31

Online dating isn't going anywhere. Turns out when you make finding love as addictive as doomscrolling, people just keep swiping. And more importantly, they keep paying. Nobody wants to rot in the algorithm basement when there's a premium penthouse available for $29.99 a month.

The data these platforms have collected on human desperation is frankly staggering. Years of swipes, ghosting incidents, and deeply questionable bio choices. It's basically the largest database of red flags ever assembled.

AI is about to make all of this actually useful. Imagine being matched with someone before you've even convinced yourself you have a type.

Hinge is the one winning right now. Growing fast, users who actually pay, and somehow managing to be the dating app people admit to being on. That's brand equity money can't buy.

Romantic. Profitable.