Could My Size ($MYSZ) Solve One of E-Commerce’s Biggest Problems?

I’ve been following **My Size** and their tech for digital sizing in online shopping. The basic idea is simple but impactful: help customers get the right size without guesswork, which could drastically cut return rates for clothing and shoes.

It feels like a small part of the e-commerce ecosystem, but the market is huge. If retailers adopt these tools widely, it could meaningfully improve conversions and customer satisfaction.

Has anyone here been following $MYSZ or seen how their solutions are performing with big online retailers? Curious to hear thoughts on whether this is just a niche tech play or if it could scale into something bigger.