Vitalik says creator coins fail because the real problem isn’t incentives, it’s filtering quality

Interesting take from Vitalik Buterin on why creator coins keep failing.

His argument is basically that the internet already has too much content. The real bottleneck isn’t incentivizing creators to produce more, it’s helping users filter for *high-quality* content. Adding tokens just amplifies noise and speculation instead of signal.

He pointed to Substack as a better model, where discovery and curation come first, and monetization follows. He also suggested that small, non-token or lightly tokenized DAOs could work as curators, selecting creators deliberately rather than relying on open token markets.

Vitalik didn’t fully dismiss creator [coins](https://coinmarketcap.com/), but reframed them more as prediction tools than speculative assets — and only useful when paired with strong curation.

Full breakdown here for anyone interested:
[https://btcusa.com/vitalik-buterin-on-creator-coins-incentives-are-not-the-problem-curation-is/]()

Curious what people here think — can Web3 ever solve discovery and quality filtering, or are tokens just the wrong tool for that problem?