I manually collected n=13196 datapoints to see how many people subscribed to Snapchat+ ($5/mo) after they started charging for photo storage
https://preview.redd.it/epsweyjfcrfg1.png?width=964&format=png&auto=webp&s=1d5e50e80cfb73082f87599fcdb9b7dc88a0f6b0
TLDR: in September Snapchat announced that users with more than 5GB of memories would have to start paying on a monthly basis or their excess photos/videos would be deleted in September 2026. Users were outraged; investors seem to think it will flop. But I manually collected data that suggests otherwise:
https://preview.redd.it/v4xdpzjfcrfg1.png?width=565&format=png&auto=webp&s=179da7dd34dec0c69f063063159f3c443d9f03b4
I was using Snapchat last weekend when I tapped on my memories and discovered that Snapchat gave me a figure for how many of my friends are already subscribed to Snapchat+ ($5/mo standard rate)...
So I started asking everyone on my friends list to tell me how many total friends they have vs how many of their friends subscribe to Snapchat+.
This got me to 5.5k total friends of friends.
Then I hopped on Omegle for a few hours and asked a bunch of strangers for their data. That’s how I got to 13k+ total friends of friends.
“Other Revenue” from the Q3 2025 10-Q was $189M and stated as “majority coming from Snapchat+”. It accounted for 9% of total revenue.
According to demandsage (dot) com, Snapchat+ had 17M subscribers as of the Q3 Earnings report. **477M Daily Active Users -> 3.56% of DAUs were subscribed. At 900M Monthly Users -> 1.88% of MAUs were subscribed** (MAUs may be a more effective metric. See end).
**And Subscription revenue is often valued twice as much as ad revenue.**
**Sources of Error:**
* “Total users” from the polling includes inactive accounts. This is why I suspect Snap+/MAUs is a better comparison than DAUs (the Snapchat+ rate as a percentage of DAUs could be higher than the sample).
* Snapchat Platinum ($15/mo) and the cheaper storage option ($2/mo) are both excluded.
* Subscription rates (as a percentage of users) could go up even more over the year as the memory deletion date (Sep 2026) approaches.
* Snap gives discounts when buying annually as opposed to monthly.
**Of course, the sample size is only a fraction of the total user base.**
**And that’s where the regard army comes in.** Help me take this from 13k to 100k+ datapoints. Regards, I call upon thee!
**HOW TO FIND HOW MANY FRIENDS HAVE SNAPCHAT+**
Step 1: Go to your profile and tap on the “Try Snapchat+” button at the top. NOTE: Only appears for users who don’t have Snapchat+.
https://preview.redd.it/rtlfqmkfcrfg1.jpg?width=828&format=pjpg&auto=webp&s=8ce3b4fcbe399cc7d58b9051b41c9afee60ead59
Step 2: Write down the circled number. If it doesn’t appear, restart the app and try again.
https://preview.redd.it/02dj71kfcrfg1.jpg?width=828&format=pjpg&auto=webp&s=e86c8141a3c86b7ff707445cdd00a07904988f3d
**HOW TO FIND YOUR TOTAL FRIEND COUNT:**
Step 1: Click this smiley face in the bottom right of the main screen
https://preview.redd.it/6sr4h1kfcrfg1.jpg?width=828&format=pjpg&auto=webp&s=1908162a03ddae82c8638b9129bdae54273a67d9
Step 2: Search for “How many” and click the first filter. Write down the number above your head.
https://preview.redd.it/41r4k5kfcrfg1.jpg?width=828&format=pjpg&auto=webp&s=64f0ea45f5458026f91dd83ff14984b91aeb7976
**Please put your stats in the comments!** If you include your age and rough location, I’ll add your data to my dataset. My hunch is that older folks will have lower total friend count and percent of snapchat+ users.
**DO YOUR OWN RESEARCH**