Does Google actually gain anything if Gemini isn't branded inside Siri?
With the news of the Apple/Google partnership becoming official, there’s a lot of talk about how it will look. Most people assume Apple will bury the Gemini name to keep the "Siri" magic alive, but I don’t think that’s realistic.
My theory: There has to be Gemini branding in the UI.
Here’s why:
The "Why" for Google:
1. Why would Google trade its most advanced 1.2T parameter model for a reported $1 billion and zero brand recognition? For a company with a $4T market cap, $1B is pocket change. This deal has to be about marketing.
2. User Awareness: If Siri suddenly gets 10x smarter, Google wants that "halo effect." They want Apple users to know it’s Gemini doing the heavy lifting so they don't lose the AI mindshare to OpenAI.
3. The ChatGPT Precedent: Apple already shows "Powered by ChatGPT" for certain queries. Why would Google accept anything less?
4. Google's whole motive for this partnership is to get Gemini in front of 2 billion active Apple devices. If there’s no branding, Google achieves nothing but helping their biggest rival catch up. Even if it runs on Apple’s hardware and keeps our data private, I’m willing to bet we see a "Continue in Gemini" or "Gemini results" tag.
5. Google isn't just a backend provider; they are a brand that needs to win the AI war. They aren't going to be Apple's "ghostwriter" for just $1 billion.
Even if the data stays on Apple’s Private Cloud Compute (PCC), I bet we’ll see a "Gemini" logo or a "Powered by" tagline in the Siri response window. What do you guys think? Would Apple really let Google’s brand sit that close to the core of iOS?