Given that hostile bidding for WBD, why hasn't Amazon, Google, or even Apple enter the game? $30/shares max of higher if others join in?

Curious, with Google and Apple getting in on the Apple TV/Google TV game and yet have limited content and tons of cash each company holds, why hasn't Apple or Google enter into the bidding war for content?

I get they probably don't want the legacy cable stuff like TNT, CNN, etc but the IP/Content that WBD has is enormous.

Amazon technically has MGM and Sony Columbia pictures, etc.