Why does the massive spending Meta does on projects that never fully work out never seem to hurt their financials?

With news today that Meta might be cutting their "Metaverse" groups by 30% it got me thinking. I realize they have an absolutely massive geyser of cash from their advertising but why did sinking tens of billions into the metaverse several years ago never seem to depress their income? I assume they're capitalizing most of it but even so, shouldn't a huge project that doesn't generate a fraction of the revenue they thought it would depress earnings in later years? Did the advertising business just so happened to grow at a rate that canceled all that spending out?