It’s that time of year again when everyone starts wondering if the so-called “Santa Rally” will show up. Historically, the last week of December and first two trading days of January have often seen a bump in stock prices. But with this year’s macro backdrop, consumer sentiment, and holiday spending trends, will the pattern hold?
I’m especially watching retailers like Amazon, Shopify, Target and some logistics companies like FedEx. If holiday sales numbers surprise to the upside, some of these could pop going into January.