NFA, DYOR.
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I bought 1k leaps yesterday, upped to 3k after high level interactions with chat, and today rolled half my 7c's into 10c's. This one is incredibly undervalued imo. Some rough numbers
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\- 480,000,000 daily active users & \~932,000,000 monthly active users
\- 7% growth in MAU since last year
\- **over 5 billion Snaps are created every day** as of late 2024. IE: the average DAU sends off more than 10 snaps every day.
\- Many users have streaks exceeding 1000 days, users are sticky
\- The target audience is mostly teenagers. As per GPT: "The platform is particularly popular with younger demographics, reaching about 90% of 13- to 24-year-olds"
\- Still super relevant, mostly seemed ignored / not on anyones radar (literally 5% of people on earth use it daily tho). I suspect this is because the primary users are the younger demographic -- ie: most people 30+ I know are not using it.
\- Valued \~$20 - 30 / daily active user.
\- With a streak of 1000+ days, if each \*DAILY\* user is worth 2c / day, it's undervalued on that alone. That's like a single ad. As per above each daily user sends on average 10 snaps a day. I'm sure they can figure out a way to make more than 2c from this. You can probably get \~2 targeted ads be per person per day, assuming 10 snaps. I think it's gotta be worth more than 2c
\- Valued at $10 two months ago and was trading over $12 earlier this year.
\- Price dumped due to bug in advertising platform last quarter. It made all the revenues look \*really\* bad, so everyone dumped / panicked without looking at larger picture.
\- Positive feedback from advertisers (ie: they enjoy the experience / working with snap): https://parameter.io/snap-stock-rises-3-following-tiktok-ban-delay-and-positive-advertiser-reviews/)
\- Reinvesting heavily into their own business & still growing
\- Trading at an all time low despite all the rest
\- Some more due diligence in my other post from yesterday:
[https://www.reddit.com/r/wallstreetbets/comments/1njeymd/snap\_chats\_in\_im\_in/](https://www.reddit.com/r/wallstreetbets/comments/1njeymd/snap_chats_in_im_in/)
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Chat - why is this regarded? Why am I regarded? IMO this is easily over $10 by EOY. Change my view. DYOR
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Update:
To everyone saying "SNAP IS DEAD"... you are so incredibly wrong. Snap is growing - quite quickly. It's actually (quite literally) \~20-30m DAU's from passing insta's DAU's. Users spend \~80b hours on the app per annum, vs \~100b hours on insta. To everyone saying they have never been able to make a profit & never will be able to - people said the same thing about reddit. Then they changed how ads are in the platform and it rocketed straight up. Snap has a ton of potential IMO -- they already solved the hard problems (make an app people / especially teenagers actually want to use)
https://preview.redd.it/2vutqlrptuqf1.png?width=1174&format=png&auto=webp&s=73e9dcac3a17ba913cd88e91c70c2137e1251284
