They got hyped up and became a bit of a meme stock awhile back. Went all the way up to $19.29 and now is trading just above $3 due to bad earnings and the Mcdonalds deal pause.
I just bought 50 shares at 3.24 and will prob DCA to buy more. The P/E ratio is still high even at current price, but if they do turn the company around there could be a huge comeback. They scrapped their dividend to help with cash flow and were upfront about the issues in their report.
Definitely a risky play. But im hopeful.