McDonald’s raised prices 100% since 2019 and people are still lining up like it’s free gold with a toy

£6.59 for a McCrispy meal.
Used to be £3.29 a few years ago. That’s a 100% increase — no new ingredients, no new tech.
Just vibes, salt, and brand loyalty stronger than most marriages.

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The facts:
• McDonald’s has raised prices at least 10% YOY since 2020
• Average UK meal is now £7–£9
• US foot traffic is slightly down — but revenue is UP
• Why? You guessed it: price hikes + brand addiction

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They don’t have to innovate. They just raise prices slowly enough that you don’t notice until you’re broke and full.

McDonald’s isn’t a fast food chain anymore.
It’s a slow rug-pull with fries.