Google's ad-business - 75% of its $350B annual 2024 revenue - was ruled an illegal and abusive monopoly by a US federal judge today

Realistically, what are the chances that these two rulings lead to antitrust action against Google? Would Google be able to tie this up in courts and pay a settlement fee to make it go away? Or will they be broken up between business segments (pixel phone vs. their cloud business with GCP vs. their ad business vs. youtube, etc.)?

I'm curious, people more familiar with antitrust cases, if this has legs and implications vs. more performative?

article I'm talking about:

"Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the profits fueling an internet empire currently worth $1.8 trillion."

The ruling issued Thursday by U.S. District Judge Leonie Brinkema in Virginia comes on the heels of [a separate decision in August](https://apnews.com/article/google-antitrust-search-engine-verdict-apple-319a61f20fb11510097845a30abaefd8) that concluded Google’s namesake search engine has been illegally leveraging its dominance to stifle competition and innovation.

...

Although antitrust regulators prevailed both times, the battle is likely to continue for several more years as Google tries to overturn the two monopoly decisions in appeals while forging ahead in the new and highly lucrative technological frontier of [artificial intelligence](https://apnews.com/hub/artificial-intelligence)."

[https://apnews.com/article/google-illegal-monopoly-advertising-search-a1e4446c4870903ed05c03a2a03b581e](https://apnews.com/article/google-illegal-monopoly-advertising-search-a1e4446c4870903ed05c03a2a03b581e)