Nike sales fall during key holiday quarter, driven by 17% plunge in China

Nike beat Wall Street’s expectations for its key holiday quarter but sales were down 9% across the business, driven by weakness in China.

In the three months ended Feb. 28, sales fell 17% in the key region.

Here’s how the company did, compared with estimates from analysts polled by LSEG:

* **Earnings per share:** 54 cents vs. 29 cents estimated
* **Revenue:** $11.27 billion vs. $11.01 billion estimated

Source: [Nike (NKE) Q3 2025 earnings](https://www.cnbc.com/2025/03/20/nike-nke-q3-2025-earnings.html)