I’m not personally a big fan of Nike gear, but a lot of people are. They’re the most recognizable sports clothing brand in the world, they just got a new CEO a couple quarters ago, they’re putting their products back into stores instead of pretending to be a direct to consumer company, they’re showing more ads these days, and I think a lot of the negative aspects about the company are already priced into the stock. I think their comeback will take some time (not exactly 100% confident that today’s earnings will necessarily moonshot the stock) and that this is a decent medium to long term play.
