Ive been thinking about getting amzn on my long term portfolio for quite a while now. Their business revolves around e-Commerce, AWS and advertising and they have been investing resources on AI which can make the business even better. They have a forward p/e of around 30 which for a company like Amazon is quite low imo. Want to hear opinions on why you guys think this is good business or not, and what you guys think can damage the Amazon brand in the future.