https://www.bloomberg.com/news/articles/2025-03-18/ram-owner-wants-to-bring-cheaper-pickup-back-to-us-cfo-says
Stellantis NV thinks there’s still demand for an affordable version of its Ram 1500 pickup truck in the US market after the stripped-down “Ram Classic” ceased production last year, Chief Financial Officer Doug Ostermann said.
“We need to introduce kind of a lower-end trim of the new pickup to fill that gap,” Ostermann said at a Wolfe Research conference on Tuesday, cautioning that it would not come to market “immediately.”
Dodge Ram is owned by Stellantis NV, a multinational automotive corporation formed on January 16, 2021, following the merger of Fiat Chrysler Automobiles (FCA) and the French PSA Group (Peugeot). This merger created Stellantis, which now oversees a vast portfolio of brands, including Dodge, Jeep, Ram, Fiat, and Peugeot.
In 2024, Stellantis faced significant challenges, including a sharp decline in U.S. sales, leading to a 16% drop despite overall market growth.
This downturn was partly attributed to aggressive cost-cutting measures under CEO Carlos Tavares, such as reducing popular Jeep models, which some believed harmed long-term demand. These strategies led to internal disagreements, culminating in Tavares’s abrupt resignation in December 2024. 
Additionally, labor tensions escalated when Stellantis filed a federal lawsuit against the United Auto Workers (UAW), alleging violations of their contract due to strike threats.
In 2025, Stellantis unveiled plans to revitalize the Dodge brand lineup and detailed a strategy emphasizing increased marketing expenditures, competitive incentive programs, and the introduction of more affordable vehicle trims.
