It seems that love is in the air — and so is the spending as more people are apparently getting into the Valentine’s Day spirit this year.
Americans shopping for their significant others are expected to spend $14.6 billion this year, according to the latest annual survey by the National Retail Federation and Prosper Insights & Analytics. That is up from $14.2 billion in 2024.
The survey polled 8,020 adult consumers about their Valentine’s Day shopping plans in early January.
Despite strong spending trends, inflation could play a role in whether consumers choose to splurge or scale back, experts say. To that point, this record Valentine’s Day spending comes at a time when inflation is still relatively high in the U.S. The consumer price index, an inflation gauge, jumped 3% for the 12 months ending in January, according to the Bureau of Labor Statistics.
The January reading is up from 2.9% in December, the fourth consecutive month of increases in the annual inflation rate when it was at 2.4% in September.
[CNBC Article](https://www.cnbc.com/2025/02/14/americans-to-spend-14point6-billion-on-valentines-day-report-finds.html)