COTY → $4.00 by Sep 20, 2026.

**TL;DR:** Coty is a $5.8B fragrance/beauty company trading at 6x EBITDA with a new CEO who ran an $8-10B division at P&G for 7 years. The problems are a broken consumer cosmetics division (being sold or restructured) and 8 CEOs in 16 years. The fix is straightforward: cut G&A, launch fewer/better products, and hire a permanent CEO. At 8x EBITDA (still a 33% discount to peers), the stock is $4. --- ## The New CEO Is a Passionate Customer Obsessed …