Buy RACE by Sep 23, 2026.

Everyone thinks the car is ugly, sure. But I think the market is not entirely pricing how the Luce will expand their TAM to an entirely new customer base (Ferrari expects \~50% of Luce buyers to be entirely new customers). Younger and wealthy tech billionaires and entrepreneurs who never identified with a sleek Ferrari, now are potentially able to with Luce. Looking back to 2022, The Purosangue was Ferrari's first ever SUV and everyone then called it a betrayal. But …