The Feed / BKNG / #006855
TARGET · BKNG

BKNG → $192.00 by Aug 22, 2026.

S
solacelabxreddit
via r/stocks
· Published May 24, 2026 15:25 · Valid until Aug 22, 2026 · ACTIVE
Entry
$161.06
Now
$181.28 +12.6%
Target
$192.00
Score
TL;DR: Booking Holdings ($BKNG) owns the digital highway connecting travelers to hotels, flights, and rentals. 97% gross margins, 73% ROIC, $7.8B owner earnings. The stock trades at 16x earnings because Wall Street is pricing in AI disruption and Middle East travel headwinds. I think the market is overreacting to temporary noise on a business with accelerating returns on capital. Trading at $160 vs. intrinsic value of $192 (18% margin of safety). **The Business** Booking doesn't own hotels or clean rooms. …
— ORIGINAL POST · 73% returns on capital. Record buybacks. BKNG looks undervalued at $160. · r/stocks · May 24, 2026