Buy WIX by Jun 4, 2026.

wix's price has been going down since early 2025 mainly because of the AI threat (why would you use a web builder if Lovable can build your website with a prompt). I've never believed in this narrative because even though AI can help you with building it, many builders do need an intuitive interface to iterate quickly on a webpage. And the latest quarter is confirming my hypothesis: with 304M registered users, they beat even the best growth case scenario …