Buy GOOGL by Apr 11, 2026.

Source: [https://www.cnbc.com/2026/01/11/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail.html](https://www.cnbc.com/2026/01/11/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail.html) >As retailers increasingly turn to artificial intelligence tools to lure shoppers and run key parts of their business, Google wants to make sure it’s in the center of the action. >At the kickoff of the National Retail Federation’s annual show on Sunday, Google announced the launch of what it’s calling the Universal Commerce Protocol. The company wants UCP to become an industry standard that retailers use for their AI agents and systems across tasks like discovery, buying and …