Buy VITL by Apr 6, 2026.

# The Thesis (aka why this isn’t just “egg stock”) People are getting serious about what they put in (and on) their bodies. You’ve seen it: \- Ditching plastic bottles: stainless/filtered water \- Ditching non-stick pans: stainless/cast iron \- Ingredient-checking like it’s a sport: “cleaner,” “traceable,” “ethically produced”. That behavior shift doesn’t stop at water and cookware. It goes straight into the grocery cart. And Vital Farms is basically the branded “upgrade” button in the egg aisle: pasture-raised eggs (and …