MO → $78.00 by Dec 15, 2030.

TLDR: Altria is a deep value buy. The US cig ecosystem is fundamentally misunderstood. The market doesn't see pouches as a growth vector for companies other than PMI and discounts the future attrition of customers (largely young, non smokers) from pouches to cigs that will inevitably result. If On!’s growth follows historical and grows near 60% CAGR it will account for more than 75% of the company's oral volume and drive the segment to generate more than 20% of Altria’s …