Buy DGE by Jul 14, 2025.

Looking at Diageo's financials, there is a bright future for the company. Their ROE was 35% in 2024, a decrease in 38.6% in 2023. However, the average for the US spirits industry is 10-15% and the ROE of their closest competitor (in market share) in their main market (Global Spirits) is 9.01% (Pernon Ricard). PR's ROE has dropped from 13.65% in 2023. Bacardi is a close competitor, however as a privately listed company the ROE cannot be ascertained. DGE's ROE …