The Feed / BKNG / #013619
BUY · BKNG

Buy BKNG by Dec 21, 2026.

R
Rich-Comparison-1673reddit
via r/ValueInvesting
· Published Sep 22, 2026 14:44 · Valid until Dec 21, 2026 · ACTIVE
Entry
$164.22
Now
$156.18 -4.9%
Target
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Score
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Isn't booking.com an obvious value play? It takes 0 incremental value for onboarding ene users, AI is gonna cut if not already most of the customer service and back office costs and the stock is at 13x forward PE. 120 bn market cap 9 bn FCF. Not a hot stock no one cares
— ORIGINAL POST · What's your thought on booking.com · r/ValueInvesting · Sep 22, 2026