Buy NKE by Dec 31, 2026.

I looked at the entire top 100 Kantar BrandZ list. Nike is sitting surprisingly low down at #69 with a brand equity of 41bn. This is down from 75bn in 2023. What's interesting is that Nike is the only company on that list (except for Chinese brand Haier) trading so close to its brand equity value. For context L'oreal has a brand value of 37bn and market cap of 210bn. Zara has a brand value of 44bn with Inditex trading …