Sell BBW by Nov 14, 2026.

Build-A-Bear's new "omnichannel" strategy will cause its revenue to nosedive. They are creating partner stores that don't deliver the experience. It generates quick cash at the expense of Build-A-Bear's credibility. Sacrificing what makes Build-A-Bear unique and meaningful for money, and damaging their reputation. Their next move is essential. Build-A-Bear Workshop has many assets. The company holds around $25 million in cash, is debt-free, and has more than 660 stores. 2025 generated the highest revenue in Build-A-Bear history. What’s often overlooked …