Buy YELP by Oct 30, 2026.

$YELP at $25 is getting a pretty lazy sell-side treatment. Most of the discussion is still ad locations, traffic, CPC, ARPU, margins, etc. The models basically extrapolate the legacy advertising business and call it a day. The analysts spend 15 minutes looking at these numbers and get back to networking on Linkedin. Meanwhile Yelp bought back 5.1M shares for $125M in Q1. Shares outstanding are down roughly 9% YoY. At $25, another $125M takes about 5M shares out. They can …