DYOR but I’m very bullish on SOFI and have taken a sizable position for the following reasons:
1. I’ve used several of their products. Rates are competitive and the UI is unmatched in quality.
2. They offer a complete financial service package (Hood does as well though).
3. They are online only and that cuts down massively on overhead.
4. Their CEO really impressed me from podcasts.
5. Their sector recently underwent a market wide repricing to the downside due to interest rate risks. In my opinion this de-risks taking a position now post this sector wide re-pricing.
6. They are the first US bank that launched a working stable coin. (I am very bullish on USD stable coins launched by US banks. Just look at global desire for Tether.)
7. They are technology first (according to the CEO) and hire a lot of CS and AI engineers.
I’m also bullish on HOOD. In many ways they are opposites. SOFI has phenomenal UI for all their products except brokerage and trading. HOOD UI for banking is not very good but their brokerage and trading UI are phenomenal. I have a small HOOD position as well.