Why logistics optimization performs best when margins are under pressure

Efficiency tools often sell better in bad environments than good ones.

When freight volumes are strong, inefficiency gets masked. When margins tighten, every wasted mile shows up on the P and L. That’s when operators look for ways to cut cost without cutting service.

This is where logistics optimization becomes non-negotiable. Reducing empty runs by even a few percentage points can swing millions in annual spend for large shippers. SemiCab’s numbers show what that looks like at scale: 11.7M miles removed in a defined window, translating to $28.5M saved.

So paradoxically, tougher market conditions can accelerate adoption. RIME doesn’t need perfect macro conditions. It benefits when operators are forced to care about efficiency.