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REDDIT

Is impact investing actually worth it or just feel‑good marketing?

A
Dec 29, 2025 · 21:00

I’m a (fairly) young LP at a small fund and I’m torn between two paths for my next chunk of capital.

On one side: a very “traditional” PE-style opportunity with solid historical IRR, but zero real consideration for climate/societal impact beyond basic ESG checkboxes.

On the other: a longer-horizon vehicle that backs early-stage, impact-focused companies and real assets (think climate infra, circular economy, etc.). The thesis is that solving big systemic problems at scale will drive outsized financial returns over 10–15 years. I genuinely \*want\* to believe this, but I’m trying not to drink the Kool‑Aid.

For those of you actually allocating to impact / climate / “profit + purpose” strategies:

\- Have your financial returns matched your more conventional investments?

\- Any frameworks or metrics you use to separate real impact from greenwashing?

\- Anything you wish you’d known before committing to this kind of strategy?

Would really appreciate brutally honest takes, success/failure stories, books/blogs/pods, or even specific fund structures you think get this balance right.