ConEdison (ED)
My company offers us 10 shares for the price of 9. It’s a utility company with a monopoly over electricity in a major US city (you could probably figure out which one). The avg returns aren’t spectacular but it’s fairly stable and has an average 3.5% dividend. They cap us at $25k per year. Would it be a bad idea to max that out? The way I see it, I am basically guaranteed an 11% return up front plus the dividend, since we have to hold it for at least a year or we get booted from the program. Obv it could go up or down, but that’s always the case. My only concern is having so much money not diversified. I don’t have any need for cash in the near future so this is mostly about building wealth. Thoughts?