I only sell to open put option contracts on a company I want to own at the strike price I sell. I look at the strikes that are just below the current trading price, and ideally with floor between the strike and the current trading price. Then I look at the premium for the strike and compare the return (divide the premium into the strike, then multiply by the length of the trade). Here’s [an example](https://inactiveinvestments.com/compare-put-option-strikes/). I aim for at least a 20% annualized return on the capital I risk. A higher return is better, but to me it’s more important to be selling the put at a strike that matches my valuation of the company rather than shooting for higher returns on the premium. How are you comparing put strikes when you sell to open a contract?
