There were 2 attempts to drop FLWS last week. The first attempt hit $3.8 and quickly rebounded above $4, showing solid support. The second attempt dropped the price from around $4.20 to $4.04, and held strong.
Cost to borrow is slowly rising from 1.4% to 1.8%.
Any stock purchase is a risk, but the goal of an investor should be to minimize that risk and find asymmetric upside. It's been awhile since I've found a stock with this set up. Good cash flow, proven CEO, reducing debt, tailwind from upcoming V-day, and more.
FLWS is fundamentally strong, and with an upgrade to their UI, their conversions and retention will be even stronger.
Strap in. Only invest what you can afford to lose. Always reserve some money for crayons.
Position: 30k shares, 400 contracts
Edit: New Instacart partnership just announced