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Did SK Hynix's Long-Term Contracts Cause the Selloff? Doesn't Look Like It

R
Jul 15, 2026 · 14:31

SK Hynix corrected 34% so far this week. Falling from ₩2,919,000 to ₩1,913,000 between June 22 and July 14. The crash narrative floating around blames long-term contract fears. I could not verify the source of that read. Does anyone have a line on where this is coming from?

The July 13 dip traces to profit-taking after the Nasdaq debut, rotation into new ADRs, and a wider Kospi selloff. Nothing in credible coverage connects it to contract structure. Analyst Chae Min-sook at Korea Investment & Securities did cut 2026-2027 operating estimates by double digits that same day but kept her Buy rating. Her reasoning: more realistic pricing under signing agreements, not earnings quality worries.

Samsung's DS head mentioned pursuing multi-year supply agreements at a March AGM. SK Hynix's CEO called it impractical to put every customer on an LTA a few weeks later. Nvidia and SK Hynix announced co-development partnership in June without disclosing term length or volume. The actual contract shift is real but running parallel to the selloff, not causing it. Analysts modeling the pricing say longer contracts should make earnings more durable, not less.

Long-term supply agreements should create stable recurring revenue. The stock crashed anyway, for reasons that have nothing to do with those agreements. Two things happening at once, only one of them is actually about SK Hynix's contracts.