I’ll keep it simple. EBITDA growing massively and they’re continuing to take share. CELH trades for 9x EBITDA while Monster trades for 25x with slower growth. Alani NU integration remains on track. Stock should easily be $50 and it would still trade a significant multiple discount to Monster. Market always wakes up to strong results eventually.
Also, doesn’t hurt to have a little AI insulation is the current environment.
Will roll the June calls out to July / September but think we’ll see a bounce over the next week or two. Stock held up great on Friday. Entered the position right before close on Friday so don’t say I didn’t warn you!
